April 2007
1 post
Popworld Pulp: what the hell went wrong?
Popworld Pulp has been axed after just one week. Despite an initial print run of 130,000, they only managed to sell 9,000. Is this symptomatic of the whole “end of print” thing, with the magazine’s target audience of 16-24 year olds heading to the Internet for their music news? Or did something else go wrong?
As an attempted buyer of Popworld Pulp, I’ll offer my theory:...