Fashion manufacturing is the method by which fashion garments are made and then distributed to retailers. This is usually done by a manufacturer that builds individual garments, usually from several different pieces of cloth, into a ready-to-wear product that is ready for sale. A number of different companies produce these garments; some are well known names in the fashion industry, such as Burberry, Calvin Klein, Ralph Lauren and Dolce & Gabbana, while many smaller firms produce fashion apparel for many of the major fashion houses. These fashion garments are sold in department stores and other outlets, but more often they are sold directly to individual consumers via the Internet. In recent years the fashion industry has relied heavily on Internet marketing as a way to reach the public directly and to increase its sales.
How Fashion Manufacturing Will Change After The Coronavirus
Some of the clothing items that are manufactured in the United States are licensed products of foreign companies. These are called imported articles and they must meet United States Department of Commerce requirements. In order to test these imported products for quality, it is necessary for manufacturers to do quality assurance and data analysis. The data analysis is especially important in apparel manufacturing because it can indicate if there are problems with the production of the apparel, such as poor fabric, low quality stitching or low quality threading, which can cause the merchandise to be defective and unsafe for consumer use.
In the past, apparel manufacturers relied on statistics provided by the Department of Commerce to monitor the quality and productivity of their overseas competitors. However, due to the increased globalization and competitiveness of the U.S. fashion industry, this has become increasingly difficult to do today. As a result, some manufacturers have turned to data analysis and inspection services provided by outside firms in order to maintain their competitiveness and remain within the confines of the United States fashion industry. In addition to the statistical data obtained from inspections of apparel factories in the United States, some companies may choose to focus on identifying certain brands or types of clothes that they feel are particularly popular among consumers, and then choose to only contract with those factories that make that type of clothing, or that actually produce that brand.